– – Using the dash or minus key allows you to negate specific search terms.
For example, searching “digital marketing manager” would only return results using that exact phrase.
“” – Quotations prompt search engines to return results using the exact phrase that you placed within the quotes. If you search for online marketer AND seo specialist, then the search results would produce any page that includes both online marketer and seo specialist. AND – The simplest command, AND signifies that anything that follows must appear in results. For example, entering marketer OR salesman would produce results containing any of these terms but not necessarily all of them. OR – Using the OR command will prompt a search engine to return results containing at least one of your specificed keywords or phrases. Here’s a cheat sheet for commands to get you started with Boolean sourcing: Boolean search was popularized in SEO, and has grown even more popular as online marketing for HR and Recruiting has become more prevalent. By using Boolean sourcing you can pull resumes and profiles from all over the web with some simple search strings and commands. 
While the word “Boolean” may sound like something straight from a Sci-Fi movie, it’s actually a form of logic that can be used to grab specific information from search engines such as Google or Bing. Here are some basic steps to get started with Boolean search. Boolean Candidate Sourcing can be a powerful tool for small businesses to proactively search and find new hires. These approaches aren’t bad by any means, but as a small business or start-up looking to grow, you need to be more proactive and aggressive when it comes to finding your candidates to hire. When most businesses think of sourcing for their job candidates they think of using job boards or going through employee referrals.
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